Lauren Demerjian | Sterling Real Estate, Princeton Real Estate, Holden Real Estate


If you want to promote your house to potential buyers, there is no shortage of options at your disposal. In fact, some of the proven ways to showcase a residence to potential buyers include:

1. Home Listing

A home listing can make a world of difference for any home seller, at any time. However, it is important to note that not all home listings are created equal. But if a seller allocates the necessary time and resources to create an effective home listing, he or she should have no trouble stirring up interest in a residence.

Oftentimes, an effective home listing includes accurate information about a home's age and condition. The listing also should be both informative and engaging.

The ideal home listing should be shared with a seller's family members and friends too. That way, a seller's loved ones can offer details to lots of potential buyers about a residence, thereby increasing the likelihood of a fast home sale.

2. Social Media

Facebook, Twitter and other social networks are exceedingly valuable to home sellers. These networks enable sellers to share details about their residences, as well as respond to potential buyers' concerns and questions.

If you decide to share details about your home via social media, it often helps to include high-resolution photographs of your residence. With these photographs, a seller can showcase various areas of a home and help a buyer determine whether to set up a date and time to check out a residence in-person.

Furthermore, don't forget to post to social media regularly. Because the more frequently that a seller shares details about his or her home across social networks, the more likely it becomes that a potential buyer will learn about the residence and schedule a home showing.

3. Real Estate Agent

If you are unsure about how to promote your residence to potential buyers, there is no need to worry. Dozens of real estate agents are available in cities and towns nationwide, and these housing market professionals can guide you along the home selling process.

A real estate agent will learn about your home selling goals, as well as your residence. Then, this housing market professional will offer home selling suggestions and help you map out a successful home selling strategy.

Typically, a real estate agent will set up home showings and open house events, keep you up to date about offers on your residence and negotiate with a buyer's agent on your behalf. He or she also is unafraid to speak from the heart, and as such, will provide honest, unbiased home selling recommendations.

Perhaps best of all, a real estate agent can respond to your home selling queries. This housing market professional will even educate you about the real estate market and ensure that you can make informed home selling decisions.

Ready to promote your residence to large groups of potential buyers? Use the aforementioned options, and you can improve your chances of stirring up substantial interest in your house.


Selling a home may prove to be difficult, particularly for individuals who strive to maximize their day-to-day productivity. In many instances, the time and costs associated with listing a home, promoting it to potential buyers and performing other home selling tasks can add up quickly. But if you know how to act as a productive home seller, you should have no trouble maximizing the time and resources at your disposal.

What does it take to become a productive home seller? Here are three tips to help you maximize your productivity throughout the home selling process.

1. Remove Clutter

Clutter will only slow you down during the home selling cycle. As such, you'll want to do everything you can to minimize clutter prior to listing your residence.

Artwork, photographs and other personal mementos in your home should be placed in storage until you sell your residence. That way, you can free up space in your house, as well as make it easy for homebuyers to envision what life might be like if they acquire your residence.

Also, if you have items that you no longer need, don't hesitate to sell or donate these items. And if you own items that are broken or damaged, you should dispose of these items altogether.

2. Understand the Home Selling Process

When it comes to the home selling process, it pays to be diligent. If you understand what to expect before you list your house, you'll be better prepared than ever before to handle any home selling challenges that might come your way.

Furthermore, think about the buyer's perspective during the home selling cycle – you'll be glad you did. A homebuyer wants to find a home that delivers exceptional value. As a home seller, you'll want to do whatever you can to show a buyer that your house is the ideal choice.

For home sellers, it pays to consider what you'll need to do to promote your house to the right groups of potential buyers. If you plan ahead and learn about the home selling process, you can make informed choices that may help you get the best price for your residence.

3. Collaborate with a Real Estate Agent

A real estate agent is committed to client satisfaction, and as a result, will go above and beyond the call of duty to help you maximize your productivity. This housing market professional will offer expert recommendations throughout the home selling journey to make it simple to achieve your desired results. Plus, he or she will set up home showings, keep you up to date about offers on your house and much more.

It helps to hire a real estate agent who understands the ins and outs of the housing market in your area. With this real estate agent at your side, you can quickly and effortlessly navigate the home selling cycle.

Stay productive as you sell your house – use the aforementioned tips, and you can increase the likelihood of a quick, seamless home selling experience.


An engaging home listing can play a key role in your ability to sell your house. If your listing hits the mark with potential buyers, the likelihood increases that buyers will set up showings to view your residence. And as a result, it may be only a matter of time before you receive multiple offers to purchase your house.

Ultimately, creating an engaging home listing can be simple – here are three tips to help you craft an effective listing for your residence.

1. Provide Accurate Information About Your Home

A home listing often introduces a buyer to a house. If a listing includes accurate information about a residence, a buyer may be inclined to check out a particular house sooner rather than later.

Remember, it is your duty as a home seller to help a buyer make an informed decision about whether to pursue your residence. If you include accurate information about your house's age and condition in your listing, you can make it easy for a homebuyer to determine whether your residence is the right choice based on his or her individual needs.

2. Include High-Resolution Photos of Your Home

An engaging home listing includes lots of relevant information about a home. At the same time, this listing should feature plenty of high-resolution photos that showcase the true size and beauty of each room of your residence.

If possible, take photographs that can help buyers envision what it is like to walk through your house. You may want to clean your home from top to bottom and remove clutter before you take these photos as well.

For those who want extra help with real estate photography, you can always hire a professional photographer. Because if you have a real estate photographer at your side, you can reap the benefits of top-notch photographs that can be incorporated into your home listing.

3. Keep Your Home Listing Simple

There is no need to use big words or complex phrases to try to differentiate your home listing from others. Instead, keep things simple, and homebuyers can decide for themselves whether to move forward with a home showing.

Lastly, if you need help crafting an engaging home listing, you can always reach out to a real estate agent for assistance. This housing market professional can provide expert guidance throughout the home selling journey and ensure you can achieve the optimal results.

A real estate agent will learn about your home and help you put together an informative home listing. He or she also will set up home showings and open house events to promote your residence to prospective buyers. And if you receive an offer to purchase your house, a real estate agent can help you review this proposal and determine the best course of action.

Ready to add your house to the real estate market? Use the aforementioned tips, and you can create an engaging listing to help your house stand out to dozens of potential buyers.


If you recently sold your house, you may have only a short amount of time to sell some of your large, heavy belongings before moving day. Among these items likely are the couches, chairs and other furniture that you have collected over the years.

Ultimately, selling furniture prior to your move can be quick and simple – here are three tips to help you find furniture buyers and maximize the value of your furniture.

1. Establish a Competitive Price

A competitive price for a dining room table, bed or other home furniture can make a world of difference. If you establish an aggressive price from the get-go, you should have no trouble stirring up interest in your furniture from many potential buyers.

Consider the age and condition of your furniture before you set a price for it. If your furniture is only a few years old and remains in great shape, you may be able to fetch a lofty sum for it. Comparatively, if your furniture shows signs of wear and tear, you may need to lower your pricing expectations.

It often helps to be flexible with the price of your furniture as well. And if a furniture buyer makes an offer that falls below your initial asking price, you may want to consider all of your options closely to determine whether to accept, reject or counter this proposal.

2. List Your Furniture Online

Craigslist and other online marketplaces make it simple to list your furniture on the web in just seconds. Then, you can sit back and await responses from potential furniture buyers.

If you decide to list your furniture online, be sure to include high-resolution photos. If your online posting includes photos that show off the quality of your furniture, you can increase the likelihood of a quick, profitable sale.

Furthermore, incorporate plenty of details about your furniture into your web posting. With an informative and engaging furniture description, you can make it easy for a potential buyer to determine whether your chair, ottoman or other furniture is the right choice.

3. Host a Yard Sale

A yard sale offers a valuable opportunity to sell furniture, as well as a variety of other big and small items. If you allocate the necessary time and resources to plan ahead for a yard sale, you can improve your chances of optimizing your profits.

You also may want to post flyers to highlight your furniture to neighbors. These flyers can help you showcase your furniture to individuals who won't have to travel too far to pick it up.

Don't forget to share information about your furniture with family members and friends too. These loved ones may even be able to share details about your furniture – along with other items that you plan to sell – with their friends on social media.

Lastly, when it comes to selling furniture, it usually helps to collaborate with a real estate agent. In addition to helping you sell your home, a real estate agent can provide expert recommendations to help you get rid of furniture prior to moving day.


Ready to sell a house for the first time? Ultimately, selling a house can be challenging, particularly for those who are unfamiliar with the real estate sector. But with the right home selling guidance, you should have no trouble getting the best price for your house, regardless of your property selling experience.

Now, let's take a look at three vital tips for first-time home sellers.

1. Consider Your Home in Relation to the Housing Market

Although you've likely enjoyed your residence for an extended period of time, you might have no idea how your house compares to similar homes in your area. Fortunately, a first-time home seller who assesses the real estate sector closely can find out how his or her residence stacks up against the competition and plan accordingly.

Check out the prices of available houses in your city or town. By doing so, you may be able to define a "competitive" price for your home based on the present housing market's conditions.

Also, don't forget to analyze the prices of recently sold homes in your area. This housing market data can help you determine whether you're about to enter a buyer's market or a seller's market.

2. Conduct a Home Appraisal

A home appraisal gives you the opportunity to gain expert insights into the current condition of your house. After the home appraisal is finished, you can decide if property repairs are necessary to upgrade your residence before you add it to the real estate market.

Hire an experienced home appraiser to complete your property appraisal – you'll be glad you did. This home appraiser likely understands the ins and outs of examining a house's interior and exterior. As such, he or she will go above and beyond the call of duty to provide you with comprehensive insights that may help you find ways to differentiate your house in a competitive housing market.

In addition, evaluate the results of a home appraisal closely. These results may prove to be essential, as they can empower you with the insights you need to enhance your residence both inside and out and boost your chances of optimizing the value of your house.

3. Work with a Real Estate Agent

A real estate agent is happy to work with a first-time home seller and help this individual achieve his or her property selling goals.

Usually, a real estate agent will help a first-time home seller establish realistic property selling expectations. He or she will provide honest, unbiased home selling recommendations to help a first-time seller minimize stress throughout the property selling journey as well.

With support from a real estate agent, a first-time home seller may be able to accelerate the property selling cycle too. A real estate agent will even respond to a home seller's concerns and questions time and time again.

When it comes to selling a house for a first time, there is no need to worry. Take advantage of the aforementioned tips for first-time home sellers, and you can seamlessly navigate the property selling cycle.




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