Lauren Demerjian | Sterling Real Estate, Princeton Real Estate, Holden Real Estate


If you want to promote your house to potential buyers, there is no shortage of options at your disposal. In fact, some of the proven ways to showcase a residence to potential buyers include:

1. Home Listing

A home listing can make a world of difference for any home seller, at any time. However, it is important to note that not all home listings are created equal. But if a seller allocates the necessary time and resources to create an effective home listing, he or she should have no trouble stirring up interest in a residence.

Oftentimes, an effective home listing includes accurate information about a home's age and condition. The listing also should be both informative and engaging.

The ideal home listing should be shared with a seller's family members and friends too. That way, a seller's loved ones can offer details to lots of potential buyers about a residence, thereby increasing the likelihood of a fast home sale.

2. Social Media

Facebook, Twitter and other social networks are exceedingly valuable to home sellers. These networks enable sellers to share details about their residences, as well as respond to potential buyers' concerns and questions.

If you decide to share details about your home via social media, it often helps to include high-resolution photographs of your residence. With these photographs, a seller can showcase various areas of a home and help a buyer determine whether to set up a date and time to check out a residence in-person.

Furthermore, don't forget to post to social media regularly. Because the more frequently that a seller shares details about his or her home across social networks, the more likely it becomes that a potential buyer will learn about the residence and schedule a home showing.

3. Real Estate Agent

If you are unsure about how to promote your residence to potential buyers, there is no need to worry. Dozens of real estate agents are available in cities and towns nationwide, and these housing market professionals can guide you along the home selling process.

A real estate agent will learn about your home selling goals, as well as your residence. Then, this housing market professional will offer home selling suggestions and help you map out a successful home selling strategy.

Typically, a real estate agent will set up home showings and open house events, keep you up to date about offers on your residence and negotiate with a buyer's agent on your behalf. He or she also is unafraid to speak from the heart, and as such, will provide honest, unbiased home selling recommendations.

Perhaps best of all, a real estate agent can respond to your home selling queries. This housing market professional will even educate you about the real estate market and ensure that you can make informed home selling decisions.

Ready to promote your residence to large groups of potential buyers? Use the aforementioned options, and you can improve your chances of stirring up substantial interest in your house.


Selling a home may prove to be difficult, particularly for individuals who strive to maximize their day-to-day productivity. In many instances, the time and costs associated with listing a home, promoting it to potential buyers and performing other home selling tasks can add up quickly. But if you know how to act as a productive home seller, you should have no trouble maximizing the time and resources at your disposal.

What does it take to become a productive home seller? Here are three tips to help you maximize your productivity throughout the home selling process.

1. Remove Clutter

Clutter will only slow you down during the home selling cycle. As such, you'll want to do everything you can to minimize clutter prior to listing your residence.

Artwork, photographs and other personal mementos in your home should be placed in storage until you sell your residence. That way, you can free up space in your house, as well as make it easy for homebuyers to envision what life might be like if they acquire your residence.

Also, if you have items that you no longer need, don't hesitate to sell or donate these items. And if you own items that are broken or damaged, you should dispose of these items altogether.

2. Understand the Home Selling Process

When it comes to the home selling process, it pays to be diligent. If you understand what to expect before you list your house, you'll be better prepared than ever before to handle any home selling challenges that might come your way.

Furthermore, think about the buyer's perspective during the home selling cycle – you'll be glad you did. A homebuyer wants to find a home that delivers exceptional value. As a home seller, you'll want to do whatever you can to show a buyer that your house is the ideal choice.

For home sellers, it pays to consider what you'll need to do to promote your house to the right groups of potential buyers. If you plan ahead and learn about the home selling process, you can make informed choices that may help you get the best price for your residence.

3. Collaborate with a Real Estate Agent

A real estate agent is committed to client satisfaction, and as a result, will go above and beyond the call of duty to help you maximize your productivity. This housing market professional will offer expert recommendations throughout the home selling journey to make it simple to achieve your desired results. Plus, he or she will set up home showings, keep you up to date about offers on your house and much more.

It helps to hire a real estate agent who understands the ins and outs of the housing market in your area. With this real estate agent at your side, you can quickly and effortlessly navigate the home selling cycle.

Stay productive as you sell your house – use the aforementioned tips, and you can increase the likelihood of a quick, seamless home selling experience.


An engaging home listing can play a key role in your ability to sell your house. If your listing hits the mark with potential buyers, the likelihood increases that buyers will set up showings to view your residence. And as a result, it may be only a matter of time before you receive multiple offers to purchase your house.

Ultimately, creating an engaging home listing can be simple – here are three tips to help you craft an effective listing for your residence.

1. Provide Accurate Information About Your Home

A home listing often introduces a buyer to a house. If a listing includes accurate information about a residence, a buyer may be inclined to check out a particular house sooner rather than later.

Remember, it is your duty as a home seller to help a buyer make an informed decision about whether to pursue your residence. If you include accurate information about your house's age and condition in your listing, you can make it easy for a homebuyer to determine whether your residence is the right choice based on his or her individual needs.

2. Include High-Resolution Photos of Your Home

An engaging home listing includes lots of relevant information about a home. At the same time, this listing should feature plenty of high-resolution photos that showcase the true size and beauty of each room of your residence.

If possible, take photographs that can help buyers envision what it is like to walk through your house. You may want to clean your home from top to bottom and remove clutter before you take these photos as well.

For those who want extra help with real estate photography, you can always hire a professional photographer. Because if you have a real estate photographer at your side, you can reap the benefits of top-notch photographs that can be incorporated into your home listing.

3. Keep Your Home Listing Simple

There is no need to use big words or complex phrases to try to differentiate your home listing from others. Instead, keep things simple, and homebuyers can decide for themselves whether to move forward with a home showing.

Lastly, if you need help crafting an engaging home listing, you can always reach out to a real estate agent for assistance. This housing market professional can provide expert guidance throughout the home selling journey and ensure you can achieve the optimal results.

A real estate agent will learn about your home and help you put together an informative home listing. He or she also will set up home showings and open house events to promote your residence to prospective buyers. And if you receive an offer to purchase your house, a real estate agent can help you review this proposal and determine the best course of action.

Ready to add your house to the real estate market? Use the aforementioned tips, and you can create an engaging listing to help your house stand out to dozens of potential buyers.


A home appraisal is paramount for a house seller. If a seller enters the real estate market with an appraisal report in hand, he or she can use the report's property valuation to determine the optimal price for a residence. Then, this individual can set an aggressive price for his or her house from day one of the home selling journey.

Ultimately, not all home appraisers are equal. Some of the key factors to consider as you weigh the pros and cons of hiring a home appraiser include:

1. Industry Experience

Hire a home appraiser who knows the ins and outs of the real estate industry – you will be happy you did. If you have a real estate expert at your side, you can receive a data-driven appraisal of your house.

Oftentimes, it helps to perform lots of research before you hire a house appraiser. If you reach out to an appraiser directly, you can learn about his or her industry expertise. Plus, you can use this opportunity to receive immediate responses to any home appraisal questions.

2. Client Referrals

Although it may be tough to determine exactly how an appraiser will analyze a house, it generally is a good idea to explore how past clients feel about this professional. If you request client referrals, you can get in touch with an appraiser's past clients. You then can receive firsthand insights about what it is like to work with this appraiser.

Typically, a home appraiser can provide client referrals upon request. If you allocate time and resources to request client referrals and connect with an appraiser's past clients, you could increase your chances of hiring a top-notch appraiser to assess your residence.

3. Your Home Selling Timeline

There is no guarantee that a home appraiser will be available on short notice. If you are operating on a tight home selling timeline, you may want to reach out to multiple home appraisers in your city or town. That way, you can find a first-rate home appraiser who can review your residence right away.

As you get set to add your house to the real estate market, you may want to hire a real estate agent, too. This housing market professional can put you in touch with the top home appraisers in your area. Also, he or she is happy to lend a helping hand at each stage of the property selling journey.

Let's not forget about the assistance that a real estate agent will provide after you list your house, either. At this point, a real estate agent will promote your residence to potential buyers. And if you receive an offer to purchase your house, a real estate agent will help you make an informed decision about whether to accept, reject or counter this proposal.

Ready to add your house to the real estate market? Hire a home appraiser, and you can receive a property valuation that you can use to price your residence competitively from day one of the house selling journey.


If you’re planning on buying a new home sometime in the near future, you may be wondering when the best time of year to buy a home really is. There’s many theories about when the best time of year to buy a home is. It’s widely known that inventory on homes available for sale picks up in spring. That means that inventory increases, but so too does the volume of competition for people who are buying homes. Just because spring is busy, in real estate that doesn’t mean that it’s necessarily the best time to buy. 


Spring is, however, a great time to sell your home. The same goes for the summer as the buying frenzy continues right into the fall for most home buyers. As a buyer or a seller, you’ll want to have a good understanding of the housing market no matter what time of year you’re making your property transactions. Whether you’re buying or selling, you’ll want to know how to get the best bang for your buck. While many people are ready for a change after the long winter months, yet, many people can hold out through other times of the year. 


The Market Changes With The Seasons


As the seasons change, so too do the number of people selling versus the number of people who are looking to buy. If you don’t mind the competition and know what you’re looking for, any time is a good time to buy. As a buyer, you’ll either be facing low inventory, tough competition, or a combination of the two. If you’re scoping out the type of home you’d like to live in, you’ll want to browse in the spring. Have your pre-approval ready just in case you find a home you love at the right price. If you’re not in a rush, spring shopping can give you a good idea of what’s out there for you. You’ll be able to narrow down the type of home you want and where you’d like to live when the time is right.


There’s Really No Golden Rule For Timing


When it comes to buying and selling real estate, there is no sweet spot during the year as to when you’ll have better luck. Being prepared and understanding the trends in your area are a good start. When you hire the right real estate agent, they can be your advocate throughout the process of either buying or selling. Agents can research different trends from the time of year that properties are sold in a certain neighborhood right through to the correct pricing for a home just like yours or the one you are looking for.




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